2.0 simply means advanced. So Marketing 2.0 means same. Its an advanced marketing trend using best technologies, methodologies, partnership and alliances. Its about taking chance by leaving the old school or traditional techniques. It deals with multiple data points, multiple resources and multiple communities to create a new marketing environment.
JuiceMedia specializes in marketing 2.0. Teir JuiceMetrIQs is the first marketing 2.0 application. Juicemetriqs aggregates the data about customer from multiple data sources and initiates campaigns which are highly targeted and automated personalized campaigns. They provide integration with vendors using email, direct mail, sms messaging etc. It uses the huge data collected over times which is later used to analyze, maximize and measure the customer activity behaviors across the distributed marketing channels. Check their website http://www.juicemetriqs.com, it may be useful for your business.
I just saw their newsletter today, they moved to San Diego.
You can read that below.
Juice Media Worldwide, LLC, a leading provider of on‐demand Marketing 2.0 software services and solutions has moved to new San Diego headquarters at 591 Camino de la Reina on the 11th floor of the prominent Valley Corporate Center building.
Located just 10 minutes from downtown San Diego, the nearly 4,000 square foot state‐of‐the‐art offices are double the size of the previous headquarters. The new office equips Juice Media with enough space for the company to grow its software development and client management staff by an additional 50 percent in 2008.
“Managing rapid growth is always a challenge for successful start‐ups. We evaluated several options for new offices to accommodate our growth and Valley Corporate Center was an ideal location for us,” said Rick Enrico, CEO, Juice Media Worldwide, LLC. ”The office tower’s expansive features and centralized location made it a great solution for our needs as we expand our staff and client roster.”
Juice Media employees have access to a number of benefits with the move including an on‐site deli, gym, ocean view offices, and a park next door. The additional meeting space also enables Juice Media to develop even stronger relationships with its clients with more frequent and productive onsite meetings.
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About Juice Media Worldwide, LLC:
Based in San Diego, California, with additional offices in Minnesota, Juice Media Worldwide develops JuiceMetrIQs™, a Marketing 2.0 enterprise marketing management platform that is Software as a Service (SAAS) application. JuiceMetrIQs™ streamlines the marketing process by allowing companies to store customer interaction data (sales transactions, demographics, website data, email addresses, etc.) and segment that information to build relevant targeted marketing campaigns. Customer data is housed in a single data warehouse that is tied to a concise central reporting dashboard. JuiceMetrIQs™ provides seamless integrations with top enterprise vendors from online and offline marketing channels such as Email, Direct Mail, SMS Messaging, and Voice Messaging. JuiceMetrIQs™ empowers marketers with the ability to analyze, maximize, and measure cross channel customer purchase behavior across all distributed marketing channels for greater marketing success.
Juice Media Worldwide is a portfolio company of Petters Group Worldwide, which includes companies such as Polaroid, Sun Country Airlines, and uBid.com. For more information please visit http://www.juicemetriqs.com
Press Contact:
Morgan Witt
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