Google's Googaling

What Apple began with its iPhone, Google is hoping to accelerate, with an ambitious plan to transform the software at the heart of cellphones.
The personal computer is climbing off its desktop perch and hopping into the pockets of millions of people. The resulting merger of computing and communications is likely to revolutionize the telecommunications industry as thoroughly as the PC changed the computing world in the early 1980s.
Google, which wants to be as central to the coming wireless Web as it is to today's PC-dominated Internet, announced on Monday that it was leading a broad industry effort to develop new software technologies aimed at turning cellphones into powerful mobile computers.
If successful, the effort will usher in new mobile devices that as the iPhone has done, will make it easier to use the Internet on the go. The phones, which would run on software that Google would give away to phone makers, could be cheaper and easier to customize.