We hear that AOL will announce the acquisition of New York-based Tacoda this morning, a behavior targeting advertising company that was founded in 2001.
The deal size, which we haven’t had confirmed, is likely far smaller than Microsoft’s $6 billion for aQuantive, Yahoo’s $680 million for RightMedia, or Google’s $3.1 billion for DoubleClick. The price might be low enough that it isn’t being disclosed at all.
AOL acquired AdTech, a big international ad-serving company, earlier this year.
Monday, July 23, 2007
AOL buys Ad network now
Just after google bought doubleclick on 3.1 billion, AOL also is getting into this business. Check this article published in techcrunch.
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